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This Day in Georgia History

April 22, 1891

Asa Candler Purchased Coca-Cola

To view an image of Asa Candler, see the Digital Library of Georgia.

Asa Candler purchased Coca-Cola for $2300. Earlier, he had bought a partial interest in the rights to and formula for a “brain tonic” from John Pemberton called Coca-Cola. Candler believed Coca-Cola had a better future as a refreshing fountain drink than as a medicine, and turned his advertising and financial talents to that end. It was largely due to Candler’s innovative advertising and positive employee relations that Coke became such a remarkable worldwide success.