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This Day in Georgia History

March 17, 1922

WGST Began Broadcasting

Two days after the Atlanta Journal’s new WSB radio station went on the air, the Atlanta Constitution launched its rival radio station - with the call letters WGST. Initially, the new station used the radio facilities of Georgia Railway and Power Company. In the following months, the Constitution built its own facilities and successfully petitioned the U.S. Department of Commerce to change the call letters to WGM. Within a year, however, Constitution publisher Clark Howell, Sr. decided to get out of the radio business. In August 1923, he allowed WGM’s license to expire. Howell happened to be a trustee of Georgia Tech and decided to donate his radio station to Tech. In January 1923, Tech began operating its new radio station as WBBF. In 1925, the call letters reverted to the original WGST.